SEB, UX/UI Design
I now work as a Product Designer on an app, in a small team exploring ways to engage a younger audience with simple, seamless experiences. My work spans from user research to detailed UI and micro-animations.
At SEB, I also worked as a UX Lead, focusing on UX design, research, prototyping, and developing design guidelines to ensure consistency across all channels. I collaborated a lot with with stakeholders, developers, and designers.
App, Product design
Together with Visual designers and frontend developers, creating and maintaining a design system. Designing new features to meet users needs. Innovation through design and making a stellar experience. Validating design with user tests and pilot users.
Content pages, UI design
I designed content blocks for SEB’s private banking platform, enabling editors to publish tailored content like promotions, comparisons, and FAQs. I also defined page concepts for different use cases, collaborating with editors to align with marketing and brand goals, while conducting user testing to refine the experience.
Start page, UX Design
I redesigned SEB’s Internetbanken Privat start page to address technical debt and enhance usability and accessibility. After creating high-fidelity designs, I tested with users and iterated post-launch to ensure the experience met the needs of a diverse user group.
Q/A function
I re-designed a widget for finding common questions and answers. Introducing a filter functionality, improving accessibility, simplifying the design and creating a friction-free experience.
Theme pages, UX/UI design
I worked on a project to create a cohesive concept for SEB’s private customer overview pages, addressing a fragmented user experience. After visualizing the concept, we validated it with user testing and refined the design for clarity and ease of use.